“He who flies high in clear skies will hardly stumble on rubbish.”
(Franco Moretti, 1941-2014)
We, the board and the team of the ADC*E, mourn the loss of our dear friend, board member and president (2008-2012) Franco Moretti.
Franco began his career in advertising in Australia. Working in three different agencies he grew from illustrator to art director to creative director. In 1970, he left Australia and after a long overland journey through the Asian continent returned to Europe and settled in London. Always restless, after joining McCann Erickson in Milan in 1972, he moved to New York in 1979 as one of the founding members of the creative international team especially created to develop Coca-Cola campaigns for global release as well as trouble shooting projects at worldwide level.
Returned to Milan in 1982 and was elected, together with Milka Pogliani, Executive Creative Director Vice President of the three Italian McCann offices driving the agency’s creative reputation amongst the top in the worldwide network.
In 1990 he was named Senior Vice President of McCann Worldwide and European Creative Director in charge of creative resources. In 1995 he was elected President of the Italian Art Directors Club, responsibility that he held for the following four years.
In 1996 he joined Leo Burnett as Chief Creative Officer where he drove the agency’s reputation amongst the top creative Italian agencies. In 2001 he was named Group Vice Chairman.
Franco has been Chairman and member of some of the most important international advertising competitions.
From 2008 - 2012 he was President of the Art Directors Club of Europe. He taught until present at Milan Politecnico and at IULM University of Communication Sciences.
Franco was one of the warmest hearted people we knew.
A treasure as friend and a helping colleague at the ADC*Europe Board for many years.
Unforgettable for three habits: his hobby as pilot of his small airplane, his grey Air France leather briefcase, a give away from "Concorde" super sonic flights Paris - New York he used frequently in the late seventies and eighties, and his stubborn conviction not to drink water – “because of all the fish that are f... in it”.
We will miss him.