The Creative Express programme was hosted at Pi Campus in Rome. The event, organised by the Art Directors Club for Europe (ADCE) in collaboration with Pi Campus, took place May 18-19 2017.
Describing the innovative location for the event, Pi Campus founder Marco Trombetti said, “We love state-of-the-art technology applied to disrupt big slow moving industries. Artificial Intelligence is in our DNA but we love founders that add design and art to bring emotions into technology products. We invest in startups designed to be global. Italy is where our heart is”.
Together with Creative Express director HP Albrecht, Trombetti challenged 28 young creatives to develop a communication campaign aimed at inspiring designers around the world to found a startup over just two days. The final projects were presented to a daunting audience of 100 people from the industry.
The group, split into eight teams, was mentored by an array of high profile Creative Directors: Ricardo Wolff, Creative Director at DDB Berlin (DE), Samuel López, Creative Director at Sr. y Sra. Wilson (ES), Hannes Böker, Creative Director at Team Robert Rottensteiner (AT), Charlotte Bufler, Art Director at Akademie U5 and Tom Batoy (Mona Davis Beat GmbH).
The up-and-coming stars were selected from 14 European countries, nominated by their respective ADCE member clubs.
We use our own and third-party cookies on this website to improve our services and show information related to your favourites by analysing your browsing habits. Your continued browsing is considered acceptance of the use thereof. You may change the settings or obtain further information here